Andrew Ward is a copywriter and SEO professional with 10 years of experience in the field.

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Posts tagged effy
Story Flashback: The rise of EFFY, a gay pro wrestler who overcame the odds — and slurs — to craft a lucrative personal brand

Wrestling is much like cannabis in that everyone has an opinion. For everyone who loves EFFY, or a particular cultivar, there is someone who is going to shoot it down. Cannabis seems to have a strong streak of not caring about detractors' opinions. That isn't so much the case in wrestling, but it is with EFFY. I and many others admire Taylor's ability to stick to who he is. Through that ability, and clever marketing, he's connected with an array of fans--even if they aren't the kind of person you might expect to be shouting "Daddy" at a man in fishnets and a pink spiked leather jacket.

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